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Clothes are more than just fabric and thread. Clothes say who we are and are the face we choose to show to the world. What is actually so special about a pair of monk strap shoes? And why are we so fascinated by cashmere? Our stories bring together tales that take you deeper into the heart of men’s fashion. Because Oscar Jacobson doesn’t believe it’s all about which clothes we wear – it’s also about when, how and why we wear them.

Autumn Winter 2017

The autumn season at Oscar Jacobson is shadier than a Brooklyn back street.

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Autumn Winter 2017
Sharp-dressed, but sporty

Spring is here – and with it, the sneaker.

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Sharp-dressed, but sporty
Suede

A material with exceptional ability to convey exclusivity effortlessly, without being too ostentatious.

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Suede
The desert modernist

Take a closer look at the SS17 collection.

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The desert modernist
Get ready for the winter festivities!

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Get ready for the winter festivities!
Whatever you do, wear a tux at least once in your life.

Whatever you do, wear a tux at least once in your life.

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Whatever you do, wear a tux at least once in your life.
Five things you never knew you wanted to know about Christmas presents

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Five things you never knew you wanted to know about Christmas presents
Leather gifts

With our new leather collection you’re just a click and some wrapping paper away from making your loved ones happy. Our online shop makes it all so simple.

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Leather gifts
Anything but ordinary

An entirely average grey blazer? Maybe, but with the right accessories, this classic can be made to stand out any day of the week.

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Anything but ordinary
Fashion director’s choice

King Magazine’s Fashion Director Claes Juhlin handpicks his favorites.

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Fashion director's choice
King + Oscar Jacobson

King och Oscar Jacobson lanserar en rockklassiker.

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King + Oscar Jacobson
Corduroy

Get ready to welcome the autumn in corduroy.

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Corduroy
Cashwool

Our yarn for fine-knit sweaters comes from Italy’s Zegna Baruffa.

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Cashwool
Tech – elegant fabric for an active lifestyle

Comfort and elegance don’t have to be mutually exclusive when you’re talking about clothes for an active lifestyle.

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Tech - elegant fabric for an active lifestyle
Flannel

As a material, flannel is, in many ways, one massive contradiction.

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Flannel
The architect and his jacket

The soft shoulders. The suit’s organic silhouette that flows with your body’s shape. The playfulness.

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The architect and his jacket
The architect

Take a look at our AW 2016 collection

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The architect
Linen from Angelico

The fabric ideal for those occasions when you want to keep, and look, cool.

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Linen from Angelico
One suit – three styles

Business, party or casual.

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One suit – three styles
Craps: the gentleman’s game

A true gentleman experiences Las Vegas at the craps table.

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Craps: the gentleman’s game
Jacket construction

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Jacket construction
Functional elegance by Fredrik Blank

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Functional elegance by Fredrik Blank
Assert your inner player

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Assert your inner player
Merino wool

We know we love wearing it, but do we know why?

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Merino wool
How to remove those post-party clothing stains

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How to remove those post-party clothing stains
Grattis Albin!

Tävlingen avgjord!

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Grattis Albin!
KING tuxedo

King magazine and Oscar Jacobson in a unique design collaboration.

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KING tuxedo
Loro Piana Storm System

Waterproof, breathable, wind resistant and stylish.

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Loro Piana Storm System
Mats Pettersson

Oscar Jacobsons head designer is guiding the brand into the future – and it’s looking bright.

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Mats Pettersson
Style classics to weather the storms

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Style classics to weather the storms
Slim or wide? Short or long? High or low rise?

We help you find the right trousers.

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Slim or wide? Short or long? High or low rise?
Vitale Barberis Canonico

Making menswear that radiates a love of life requires a passion for fabrics. Meet Vitale Barberis Canonico.

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Vitale Barberis Canonico
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